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pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

AI dev
Stack
Python pytest Streamlit PEP 517 pip
GitHub topics
#btyd #buy-till-you-die #clv #customer-lifetime-value #data-science #marketing
Updated
2026-07-12
Lists
1 list mention
First commit
2022-03-07
History
5 history points
License
Apache-2.0
Issues
414 open
Sign in to like pymc-labs/pymc-marketing
1,197
stars
Forks
388
Commits
1,428 commits
Star growth, last 7 days
0 0.0%
Commit velocity, last 7 days
0 0.0%
Website GitHub